Sales leader reviewing performance dashboards
Revenue coaching for home improvement sales teams

Find the leaks quietly bleeding your revenue.

You are already paying for the opportunities. The revenue leaks out after that — low close rates, unnecessary discounting, weak discovery, inconsistent execution. On a free 15-minute call we pinpoint exactly where it is leaking, quantify what it is costing you, and prescribe the fix.

15 minfree call
No obligationnothing to prepare
Home improvementindustry-specific
Built for home improvement Zero obligation 15-minute call
DiagnoseFind where the sales process is breaking
QuantifyWhat those leaks cost in revenue & margin
PrescribeThe specific fixes for what we uncover
Sound familiar?

You don't have a hustle problem. You have a revenue leak.

The money isn't lost on the road or in the pitch — it slips out through the gaps most teams never measure. Here's where it usually hides.

If you're a rep

Working hard, paid like a coin flip

  • Commission checks swing wildly — but the bills don't.
  • Hours and gas burned driving to no-shows that were never going to buy.
  • A close rate stuck too low to ever get ahead.
If you're a manager or owner

You're paying for the opportunities. Are your reps converting enough of them?

  • Expensive opportunities lost to a close rate that won't climb.
  • Unnecessary discounting handing back the margin you paid to create.
  • Weak discovery on calls you already paid to book.
  • Inconsistent execution — every rep running a different play.
  • Breakdowns in the sales process nobody is measuring.

We're not telling you to go buy more leads. We help you find out what is happening to the opportunities you are already paying for — on one free 15-minute call.

Book My Free Call →
Proof
“Gross Close and the CAT scan has been a huge success for me. The information and data gave me a clear understanding and direction to address my closing issues to help increase my commissions and financial goals. It was concise easy to implement with accuracy. I was able to see rapid results from day one. The investment is nothing compared to the added benefits and rewards that come as I worked the solutions into my daily workflow. Great product.”
Jonathan Lancaster
Book My Free Call →
What We Look At

Diagnose. Quantify. Prescribe.

Most sales coaching hands you generic advice. We don't. We diagnose where your sales process is actually breaking, quantify what those leaks are costing you in revenue, margin and commission, then prescribe the specific fixes for the problems we uncover. That diagnosis happens on your free 15-minute call — there is nothing to fill out first.

Booking as a rep?

For the individual closer. It identifies the biggest leaks affecting your close rate, your margin and your commission — and what to fix first.

Booking as an owner or manager?

For the whole team. It identifies where your sales process is losing revenue across your reps, and what needs attention first.

It's all one call.

One free 15-minute call — not separate offers and not extra forms. You book once; we tailor it to where you sit.

Book My Free Call →
How it works

One call. Three steps.

01

Book the call

Pick a time. Fifteen minutes, free, nothing to prepare.

02

We diagnose it on the call

We find the leaks, quantify what they're costing you, and prescribe the fixes.

03

You keep the plan

Whether you work with us or not — it's yours.

Tom Grossman and the Gross-Close team
Our commitment

We built Gross-Close to give home improvement sales teams a real diagnosis instead of generic advice — what's broken, what it's costing you, and exactly what to fix first.

Tom Grossman · Gross-Close
Inside the coaching

Diagnose the leaks, fix the numbers

Reviewing sales performance data together
Sales growth trending up after coaching
Closing more deals with a sharper process

Imagery is illustrative.

Who you're working with

Meet the Grossman brothers

Two brothers with more than 50 combined years in in-home, high-ticket home improvement sales. Gross-Close isn't theory borrowed from a book — it's the process they built, tested and refined carrying the bag themselves.

Tom Grossman Jr. and Alex Grossman, founders of Gross-Close
Tom Grossman Jr. (left) and Alex Grossman (right)

Tom Grossman Jr.

Founder & Head Sales Doctor

With over 25 years in direct sales, Tom has spent his career transforming underperforming sales teams into revenue-generating machines. His methodology isn't built on motivational speeches or generic tactics — it's rooted in precise diagnosis, systematic process improvement and measurable outcomes.

Tom treats sales like a science: identifying the exact breakdowns in your pipeline and prescribing targeted fixes that stick. No empty hype — a no-nonsense approach and real-world strategies that raise closing percentages.

He sold nationally recognized home improvement brands including LeafGuard, Pella, ABC and Jacuzzi bath remodeling, consistently outperforming benchmarks in both volume and margin. Through relentless refinement, Tom raised his personal close rate from 25% to over 75%.

Working with top brands like Pella, LeafGuard, Jacuzzi, Alside, Milgard, Provia, BCI, ONYX, Little Giant, Kohler, Owens Corning, ABC, Delta and Moen, Tom has helped individuals and companies scale revenue by diagnosing root causes, not symptoms.

Alex Grossman

Co-Founder & Closing Strategist

With over 25 years of in-home sales and leadership experience, Alex is one of the most seasoned professionals in the home improvement industry. He began at Sears selling windows and siding, then moved into the gutter industry with LeafGuard, sharpening his expertise in direct-to-consumer, high-ticket sales.

He later led both window and bathroom remodeling teams at Expo Home Improvement, becoming known not only for his production but for mentoring and developing sales professionals. Most recently, at Zintex Remodeling Group, he helped launch the company's window division.

Across three decades Alex has built deep expertise in windows, siding, gutters and bathroom remodeling, with a philosophy centered on trust, communication and the customer's real needs. He pairs proven closing techniques with modern digital tactics and a data-driven approach — building repeatable sales systems that scale, where every decision is backed by metrics that matter.

25+Years experience

Across B2C, multiple home improvement industries and high-ticket sales.

72%Peak close rate

After hitting 72% in his best quarter, Tom realized it wasn't luck — it was process. That became Gross-Close.

1stFounder of DFSA

The Diagnostic First Sales Approach — the framework behind every call.

What people say

Reps and owners who found the leak

“Tom’s innovative approach to sales coaching is instantly engaging and full of practical, instantly applicable wisdom. Using the analogy of a medical setting to “diagnose” and “treat” whatever is ailing your sales skills and experience, Tom deftly identifies the areas that are holding you back from the success you’re seeking. The beauty of his method is in its comprehensive scope. By breaking potential pitfalls and struggles into digestible modules, Tom walks you through solutions step-by-step. He has the rare ability to capture and describe subtle changes that can make all the difference in your sales conversations, and he guides you through easily implementable solutions, giving conversational examples and adjustments. When I got my fixes I immediately began applying them and found that my confidence increased, I felt more relaxed, and I have been closing deals using his expert recommendations. 10/10 I recommend Tom for your sales skills doctor! I would also add that the prescriptions help you become not only better as a salesperson, but a better communicator generally, and potentially a better human being. The advice you give will help anyone in any interaction with other people staying curious, soft, and generous in spirit.”

Annabelle Jenkins

“I’m in my first year of sales, I was going through a lot of ups and downs. I knew I had potential, but I couldn’t figure out what was holding me back. After taking the assessment, it was spot on—it identified the exact areas that were keeping me from performing at the level I wanted. I decided to use the coaching from Tom Grossman, and it was one of the best decisions I’ve made. Instead of giving generic sales advice, Tom reviewed my results and focused on the two specific areas that were limiting my success. Having that targeted approach made all the difference. What really sets Tom apart from other sales training is that he doesn’t teach a one-size-fits-all system. Most sales programs try to give everyone the same scripts and techniques. Tom identifies your individual weaknesses and coaches you on exactly what you need to improve. That personalized coaching helped me understand not just what to change, but why it mattered. Since working with Tom, I’ve become more confident, more consistent, and much more intentional in my sales conversations.”

Aiden Sebert

“Everyone needs room to improve. What I love about the Gross Close is that it tactfully takes what weaknesses you currently have on your sales calls and specifically shows you exactly how you can improve it immediately. I’ve been a part of mentorship programs throughout my sales career, but I’ve never seen results this fast. If you’re looking to improve your sales calls you have to try it. Twenty minutes of studying my fixes led to my biggest commission day to date. Thank you Tom for investing that time in me. Everyone needs this.”

Peirce Cannon

“The skills Tom brings to the training table are phenomenal. I’ve been in sales for almost a decade and didn’t realize my biggest issue was a simple thing: questions. Tom helped open my eyes to the magic of asking better questions. Wish I had been through his training when I started my sales career. Thanks Tom!”

Seth Witt

“I have worked with Tom Grossman for several years. I respect him as a person and a consultant. I tried Gross Close and feel like it listened to me and tailored a plan for me on a personal level. Diagnosis and fixes were on point. I would recommend Gross Close to anybody looking to up their game.”

Michael Hughes
Book a call

Grab your free 15-minute call

15 minutes. Two real leaks.

Pick a time and we'll show you the two biggest leaks costing you revenue right now — plus the plan to plug them. Yours to keep, whether you work with us or not.

  • Built for you whether you're a rep or an owner
  • Zero obligation — the plan is yours to keep
“After taking the assessment, it was spot on — it identified the exact areas that were keeping me from performing at the level I wanted.”
Aiden Sebert
Quick answers

Coaching FAQ

Who is the coaching for?

Home improvement sales professionals — reps who want to close more, managers who want a consistent team, and owners who want to scale. If you sell remodeling, roofing, solar or home services, it's built for you.

What actually happens on the call?

It's one free 15-minute call — nothing extra to fill out. If you're a rep, we pinpoint the biggest leaks costing you close rate, margin and commission. If you're an owner or manager, we pinpoint where your sales process is losing revenue across the team and what needs attention first.

What does it cost?

The 15-minute call is free. If you decide to move forward with coaching, we'll lay out the options transparently before you commit to anything.

Do you coach individuals or whole teams?

Both. We work one-on-one with reps and with entire sales teams for managers and owners. The right fit depends on your goals — the call helps us figure that out together.

How soon can we start?

Book a call and we'll get you scheduled quickly. Many reps and teams start seeing sharper conversations within the first few coaching sessions.

Do I have to fill anything out before the call?

No. Book the free 15-minute call and we do the digging live on the call.

BOOK MY FREE CALL
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Hi! Questions about sales coaching for reps, managers or owners? Ask away.